The Entrepreneurship Bubble will burst sooner than later

Yes you read it right, like all bubbles out there, the entrepreneurship bubble will burst !! Ever since the advent of the internet and the dotcom boom in the 90s every single person just wants to be an entrepreneur. Adding to that is success stories of Harvard dropouts like Mark Zuckerberg, of the Facebook fame, if you dont know already. All my neighborhood kids are entrepreneurs of sorts. I mean its gotta end somewhere right?  If everyone is opening up companies, who is working there. Any idea? Well I will give you an idea, no one. We will all have companies by the next century but no one will be employed there ! !

The worst part is that most such companies are in the services sector. Its high time entrepreneurs focused on development and manufacturing companies.

5 things that are making the entrepreneurship scene blow up.

1. The web is a place where you can all buy a domain for $7 a year, get various social networking accounts for doing free publicity and  connecting with peers etc etc and happily start your own company at no or little cost. It is good for people who should actually be starting companies up and thankfully continue to do so, but it is also luring millions of teenagers to just open up weird sites, believing that they will be munching a million dollars by the time they are 25 . That’s just preposterous.

2. The availability of various sources of funding for the lamest of the ideas. Today there are a lot of VCs who will invest in you very readily. To top that there are websites where you can crowd-fund your idea very effortlessly. People who do not know the abc of Business planning, funding and investment returns will lend you money, which could be although, as little as 50$ per person, but could add up to $25,000 in seed funding in cases.

3. Movies being made, book being published on Success stories of internet entrepreneurs like Mark,Tom etc. One person struck gold mining the Kalahari desert , but does that mean you can overlook the vast majority of people who fail. Look at how yaari.com went down due to unethical practices being followed by a teenage founder.

4. The loss of sheen of the 9-5 job, come on, who would wanna get up every morning, dress up, do the same boring work day after day and get regular pay-cheques every month. Not my thing, right ? Instead, we all would like to sit in our couches, munching away a pizza happily and just keep dreaming and waiting for that that “one fat buyout paycheque” which will last a lifetime. Guys 9-5 jobs arent as bad as they are being advertised by the so called entrepreneurs. Infact they could be much more challenging than running meaningless start-ups. You could be easily managing accounts, lets say, across several continents at your 9 to 5 and be networking globally, a stage that your start-up may never ever achieve.

5. The flooding of people who call themselves start-up consultants and are filling the net with real bad advice. Yeah ! you would want all of us to start a new venture wouldn’t you ? So that you can keep publishing those books , writing those blogs and meanwhile we all just die hungry and go broke buying your books and worthless  services.

People, we need a definitive change in this trend, before economies start crumpling up over this. Now, that would be a bad, bad scenario. Isn’t, it.

All that had to be said about winning resumes, the advent of Super resume

There is absolutely no doubt that a resume plays a very important role in making the first impression on your employer. A resume done well, is almost half the road walked. Many authors, consultants and HR gurus have made available a lot of resources and advice on how to make a grand resume, so what is so different about this post?  Well, while most of these articles focus on professionals having some years of work experience, I shall endeavor to talk of resumes, here, for Recent graduates, who for most part, may not have a lot of stuff to flame up the coveted Work-ex section.

I shall sum up my experiences based on Interviews I myself got invited to (and through them, into my desired, almost impossible to get to, positions, organization and interviews, not once or twice but at various occasions, without any relevant educational background. Cheers !) and based on my research done studying resumes of various peers and what made their resumes stand out from the crowd. This advice will be equally good for someone who is applying for interns as an undergraduate or a graduate.

5 tips to make a winning or rather a Super Resume, as I choose to call it. Your ticket to the other side.

1. Locate that Work ex

We all have a work experience, yes, believe it or not. It does have to be a part time job in your summer or even an internship it could be something as simple as winning, lets say, a portfolio analysis competition by some XYZ firm/ institute. you could put it down as

Investment Management Event: Managed and analyzed a virtual portfolio leading a team of 5 to win the coveted Abc competition against 1000+ odd participants. Managing about 100 mn USD for the investors.

-Always quantify your achievements and use action verbs.

-Do not just list your responsibilities as part of a position you have held or an intern you did. A resume is meant to be your sales pitch. You have to sell your skill set to the employer in 10 seconds. make it short sweet and numbers/data centric.

2. Play up

The most important skill you will ever learn, playing up your work ex at the local hospital/ accounting firm, ir-relevant internships and not so relevant extra curricular. please be advised that I am not asking you to LIE here but just a little but of a twist of words to suit the position you are applying.

For example an experience at raising sponsorship money for an event at college level can go down as

- Business development, in a Sales experience seeking role

-Marketing/Branding consulting- Enticed various corporations to invest with XYZ events marketing plans in a Marketing experience seeking role

-Investment consulting- Advised companies to invest in our branding products portfolio in an Investment banking application et. al.

All of which are just different ways of saying the same thing, it’s about just mixing the ingredients of the soup a little bit. But fellas, mind it ! this is as far as it goes, do not attempt to lie or put down information that you cannot justify or do not have proof for.

3. Focus, Focus and Focus

if you want the focus to be on your graduation university rather than your major subject, highlight that, if you would rather stay mum about about not-so-ivy college degree highlight what you studied there in detail.

Also divide the resume into virtual sections for the focus of the reader to be directed fluidly to the most important that you would want the to see in their 10 sec glance. (yeah, that’s all you have got)

See the sample formats below

4. Customization

Always tailor your resume to fit the organization you are applying to. Also make suitable changes to the language of your resume to be a match for the advertised position, through that newspaper(archaic), employment portals or your target company’s careers website etc. Always read the Qualification/ Desired skills section on those ads and try to incorporate similar if not same phrases or keywords on your resume. These keywords are usually nouns and verbs that state experience and skills

You must be wondering by now, why so? Well most resumes that you submit online today go through a key word search software, that scrutinizes and keeps only the relevant ones matching certain keyword searched.  Trust me, you do not want to be rejected even before some one real sees your resume. Only the resumes sent across by the software are the lucky ones to make it to the HRs desk.

I had applied to a million companies when I was job hunting, uploading my neatly done resumes/ cover letters on various occasions, only to be left with the agony of no response ( a computer generated “Thank you, we shall get back in touch” does not count ). Which is when, I learnt the ways of the RKO (Resume Keyword Optimization, yes I just made this term up, so what) world and started tailoring my resumes for keyword searches and observed a great upward trend in the number of replies I received. This could be a prime reason why despite having a stellar GPA, great interns and amazing extra curricular record your resume never made it to the A pile . But now you know !

How to get higher RKO ranking? It is based on:

-The number of times a specific keyword appears on your resume, eg. for a sales intensive role, lets say, a resume with sales 5 times will rank higher than a resume with 4 hits of the same word.

-Not all keywords have the same weight-age, so sales could be more heavily weighed than marketing or business development .Thankfully, you can usually figure out the right words by analyzing the requirements of the said position.

5. Always keep it strictly to ONE page, yes, that’s the rule for recent grads. I mean who are you kidding, being a recent grad If you cannot sum up yourself effectively in one page, forget about acing interviews, even if your resume manages to go through, you may, in fact need serious help.  I wouldn’t say the same for someone in the middle of his career, it’s usual for such a resume to be 2/3 pages. But we, my dear readers cannot afford this luxury.

Plus many companies reject 2 page resumes outright !!

P.S. It is very un-advisable to add an objective to a resume. Is it not obvious you are “seeking a job at your(a marketing ) firm” . Choose not to waste that space.You could instead add something important that could, in fact, get you that interview.

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